Throughout my career my journey as a designer has taken various routes which have made me what I am today. My graduate certificate in Industrial Design and learning the Design Thinking methodology has helped me implement and expand innovative thinking on to other parts of my professional projects like advertising, public relations and marketing brands. 

 

At the end of my career I specialised in Needfinding and Problem Solving which has led me to discover new and interesting ways of understanding the final consumer needs in this constant changing economy to better human behaviour.